These are our high-end picks, if budget's the priority right now, our affordable roundup has you covered too (link once that post's updated), either way, this is about finding what feels right for you. Raw Indian and Raw Vietnamese hair gives back what you put into it. Because it starts genuinely unprocessed, it responds beautifully to real care, the kind that goes beyond whatever's sitting in your bathroom cabinet out of habit. That's true whether you're wearing it in its natural state or one of our custom colour shades, the base is always raw, it's only once it reaches you as a custom colour that it's been professionally coloured. Here's what we'd genuinely invest in ourselves, and why each one earns its place in your routine.
1. Biosilk Silk Therapy Original
A lightweight serum that smooths frizz and brings out real shine, the kind that makes you want to run your fingers through your hair all day. Apply it sparingly to damp or dry hair before styling and let it do the work. A few drops go a long way, so even the smallest bottle lasts months, this is the kind of small daily ritual that adds up to always feeling a little more put together.
In the UK, expect around £25-30 for a mid-size bottle. In the US, sizes at Ulta run from about $20 up to $55-60 for the largest.
Pairs beautifully with our Straight Hair or Wavy Hair collections, since both textures really let that shine show.
2. Nexxus Ultimate Moisture Therappe Shampoo
A shampoo built around a caviar complex, it cleans thoroughly while locking in moisture, so you're not stripping away the very finish that made you fall for raw hair in the first place. It works beautifully across every texture we carry, from straight to curly, so wherever you're starting from, this is a safe, dependable choice.
In the UK, a full-size bottle runs around £18-20. In the US, expect around $25-26 for the same 33.8oz size through Amazon, Walmart, or Target.
3. Nexxus Humectress Conditioner
The conditioning half of the same routine, built for deep moisture rather than a quick rinse-through. Raw hair holds up to repeated wear so much better when you condition it properly every single time, not just once it's already starting to feel rough. That care matters even more on closures and frontals, where the lace edge takes the most handling and deserves the extra attention.
Priced similarly to its shampoo pair: around £18-20 in the UK, and $20-25 for the full-size bottle in the US, often sold together as a set for a modest saving.
4. Kérastase Elixir Ultime Hair Oil
A blend of precious oils, argan, camellia, corn germ, and marula among them, built to add shine, soften, and protect against heat and everyday damage. Applied to damp hair before styling, or worked through dry ends to finish, it's concentrated enough that a few drops cover the whole length, this is the kind of product that feels like a genuine treat every time you reach for it. Especially worth considering on custom colour shades, where a little extra nourishment goes a long way after the colouring process.
In the UK, the full 75ml bottle runs around £58 direct from Kérastase, with smaller and refill sizes bringing that down to roughly £37-43. In the US, that's around $62 for 75ml, with sale pricing sometimes closer to $38-40.
5. COLOR WOW Dream Coat Supernatural Spray
A heat-activated, humidity-blocking spray, worth including specifically because raw hair reacts to humidity more honestly than coated or heavily processed hair does, there's no synthetic barrier already sitting on the strand to block moisture out, which is exactly why it's real hair. Sprayed onto damp hair and sealed in with a blow-dry, it keeps a smooth, glossy finish through the kind of weather that would otherwise have wavy or curly textures frizzing by midday, and the effect lasts three to four washes before it needs reapplying.
In the UK, expect around £24-28 for a full-size bottle at Boots. In the US, standard sizes run around $24-30 at Ulta and Sephora, with larger professional sizes going higher.
Building these into a routine
You don't need all five at once, start with whichever one you're most drawn to and build from there. As a starting point: shampoo and condition with the Nexxus pair on wash days, then pick one finishing step for styling, Biosilk, Kérastase, or Dream Coat, rather than layering all three, since they overlap in what they do. Dream Coat specifically goes on damp hair before blow-drying rather than as a dry finishing step, so if you're dealing with humid weather, that's the one to reach for first.
The common thread
None of these five are about fixing something that's wrong, raw hair doesn't need fixing. They're about supporting hair that's already beautiful, whether you're wearing it straight and sleek, wavy or curly and full of movement, or one of our custom colour shades. Good products on genuinely good hair, because how you look after yourself, down to the small daily rituals, is worth caring about.
Common questions
How often should I wash raw hair extensions? Once a week is all you need. Raw hair holds up beautifully to washing, better than processed hair does, but more than that works against you, drying it out rather than keeping it fresh. If it needs a little refresh in between, a dry shampoo bridges the gap nicely.
Can I use regular shampoo on raw hair? Most gentle, sulphate-free formulas work fine. What matters more than any single ingredient is choosing something that cleans without stripping, raw hair doesn't need anything harsh, it just needs consistency and a little love.
Do raw hair extensions need different products to my own hair? Not fundamentally, raw hair behaves like healthy human hair because that's exactly what it is. The main difference is that it isn't attached to a scalp feeding it natural oils, so it benefits from a bit more leave-in protection and moisture than the hair growing from your own head.
Is it worth spending this much on hair care products? For raw hair specifically, more so than for processed extensions. You've already made a real investment in hair that looks and feels genuinely yours, and products that protect it properly, rather than just adding temporary shine, are what make that investment last.
Can I use these products on custom colour hair too? Yes, all five work beautifully on custom colour shades. None of them are formulated to interfere with colour, so there's no reason to hold back on any of them once your order arrives.
Want the full day-to-day routine, not just the product list? Our guide to caring for raw hair walks you through it. And if you're ready to treat yourself to the hair itself, our full collection covers straight, wavy, and curly textures across Raw Indian, Raw Vietnamese, and Burmese Curly, there's something here for whatever makes you feel most like you.